Procacci Brothers Sales Corporation has unveiled new Sesame Street-themed packaging for their popular Santa Sweets authentic grape tomatoes. The new packaging and label, which features Sesame Street’s lovable red character, Elmo, is Procacci Brothers’s first contribution to the Produce Marketing Association and Sesame Workshop’s nationwide eat brighter!™ initiative.

“Our Santa Sweets grape tomatoes are a perfect fit for this fantastic initiative,” Rick Feighery, Procacci Brothers vice president of sales, said in a press release. “Kids love their sweet taste and that they’re great for snacking. The health benefits are numerous – just one serving contains 45% of the recommended daily values for Vitamin C and Iron. Grape tomatoes contain no cholesterol or fat and they’re an outstanding source of the powerful antioxidant lycopene.” Feighery then added, “And the brilliant red color of our tomatoes parallels Elmo’s bright personality and appearance seamlessly.”

According to director of marketing, Frank Paone, the ‘eat brighter!’ campaign presents one of the most exciting marketing opportunities that Procacci Brothers and Santa Sweets has encountered since introducing grape tomatoes to the mass US market in the late 1990’s.

“When we joined the program, our team saw it as a natural fit to put a Sesame Street character on our own existing label near Tom, Matt & Otto, our longtime Santa Sweets® mascots. We love the ability to promote the characters to children as we’ve seen proven success around the industry with it. Grape tomatoes are such a sweet and healthy snack for young diets and we believe that the ‘eat brighter!’ program will help us get them into more lunchboxes and onto children’s plates,” said Paone.

Available year-round, Santa Sweets authentic grape tomatoes are ripened on the vine and handpicked to ensure the highest quality. The ‘eat brighter!’ labels are available to ship to customers immediately.

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