From Wednesday 5 through Friday 7 November, the FloraHolland flower auction is hosting the FloraHolland Trade Fair Aalsmeer. This trade fair is the place where international floriculture comes together.

Growers and breeders from the Netherlands and abroad will be presenting their wares and displaying new products or concepts, and exporters, wholesalers and their customers from the Netherlands and abroad will come to be inspired by the comprehensive range of flowers, plants, product concepts and new products on display.

All-Inclusive trade fair

At the FloraHolland Trade Fair, the trade public will have the opportunity to see the very latest product developments that the 650 or so growers and the 50 leading breeders have to offer, as well as a wide range of products that give added value to ornamental plants and flowers at the stands of suppliers of sleeves, vases, ornamental pots and stick-in labels, among other things. As such, the FloraHolland Trade Fair is an all-inclusive networking and inspirational fair for the floriculture industry.

The Village: 'Delivering Happiness'

The Village is the centre of the Trade Fair and is aimed at customers (exporters, breeders and growers) and end customers (florists and retailers), with a focus on customer experience. Trends, concrete sales concepts and workshops challenge and inspire visitors and encourage them to think about their strategy. Under the motto 'Delivering Happiness', the Village paints a picture of the future. How will consumers buy flowers and plants in 2020 and beyond? What will the shop floor be like in a world where consumers are always online wherever they are, are keen to research and search for the lowest price, but also recognize the experience and emotional value of flowers and plants? How far has the online world penetrated our sector and what are the interconnections? In The Village, new technologies are linked to consumer emotion and experience relating to flowers and plants.

New products: the most popular attraction

FloraHolland will present new products with one or more striking features. Sixteen new products will be displayed that have just been, or will soon be, launched onto the market. Hundreds of new flowers and plants are put on the market every year and they are always the most popular attraction at the Trade Fair. For breeders and growers they are an important means of standing out on the international market, in the future as well.

The FloraHolland Trade Fair will be held from Wednesday 5 through Friday 7 November in Aalsmeer. The Trade Fair will be open on Wednesday from 9:00am to 6:00pm; on Thursday from 9:00am to 5:00pm; and on Friday from 9:00am to 2:00pm. Entry is free for trade professionals. For more information regarding the FloraHolland Trade Fair in Aalsmeer, please visit