“This edition has seen a strong growth in exhibitor and visitor numbers,” explains Lamusse. “There have been lots of opportunities to do business and network.”
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"We had a record growth in trade visitors of 24% from 64 countries to AFL 2014 last week. This, together with the 28% growth in the number of exhibitors from a record 38 countries really made for an event that was packed full of business opportunity."
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Standholders were positive about the number and quality of the visitors.
At the exhibition there was, of course much talk about Asia and especially China as, 'the next big market'. The general feeling from those who already did business there was that it is a slow but steady process, they stressed the need to build good relationships with business partners and with some products to educate consumers about how to incorporate them into their diets.
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Many countries are still trying to gain access to some of the Asian markets and for some it is proving to be a very long and sometimes frustrating process.
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Looking forward to next year Lamusse said they will keep on doing what they have been doing and build on it.