Last week, several fund-raising auctions were held at FloraHolland in Aalsmeer, Naaldwijk and Rijnsburg.

Despite this being a difficult time for the floricultural sector, the auctions realised €24,532. A total of 85 growers of flowers and plants donated 110 lots, and the proceeds were earmarked for the Pre-Ride for the Roses and Roparun, the two great charities for people with cancer supported by FloraHolland.

The FloraHolland staff who made the fund-raising auctions possible were so proud and thankful for the cheque made out for that sum. This year only lots supplied by FloraHolland members were auctioned, while in previous years other articles were included. This sum is added to the proceeds of the various actions of Pre-Ride teams from FloraHolland, Plantion and the Rhein-Maas Auction. A total sum for the floricultural sector will be donated to the Ride for the Roses on Sunday.

On Saturday, September 6, about 200 floricultural cyclists will cycle the Pre-Ride for the Roses to the start location of the official Ride for the Roses on Sunday, September 7, in Goes. This tour is traditionally held on the day before the official Ride for the Roses. Starting from the Dutch floricultural regions around the FloraHolland locations in Aalsmeer, Naaldwijk, Rijnsburg and Eelde, the Rhein-Maas Auction in Herongen and Plantion in Ede, the floricultural cyclists will cycle around 200 km to Goes in Zeeland. Their aim is to collect money for the KWF.
Ride for the Roses

The Ride for the Roses is a well-known event in the Dutch cycling world. Everyone is welcome to join this spectacular cycling event. There are different levels of difficulty: a cycle tour of 100 km and two tours of 25 and 50 km. Participants in the tour cycle in the largest peloton in the world! The aim of the Ride for the Roses is to support the fight against cancer by collecting money for KWF Kankerbestrijding with this unique cycling tour. The floricultural sector has added its own special contribution since 2002 with the Pre-Ride. Last year the floricultural sector collected a total of €231,550.