Saladworks, the nation’s first and largest fresh-tossed salad franchise concept continues to leave its mark on the industry with major growth accomplishments in 2014.
Customers can now enjoy chopped fresh daily ingredients in markets such as Greensboro, NC and Seattle, Wash. Three new locations also opened internationally in Singapore, Dubai and Canada. Saladworks locations are popping up in both existing and new markets domestically and abroad. Since the start of 2014, restaurants serving fast, guilt free fare have opening in existing markets such as West Caldwell, NJ and Naples, FL. In addition, new, high profile markets are getting a taste of what the East Coast loves in Saladworks.
Franchise growth was fed by substantial increases in customer activity in Q2, with the brand seeing a 15% increase in system-wide sales over Q1. Sales growth was bolstered by warmer weather and a continued focus on fanatical customer service, as well as high sales from the Springfit Salad, Saladworks’ latest LTO, which was recently extended into the summer by popular demand.
Continuing the momentum in the second half of the year, Saladworks is on target to open nine new stores in the United States and at least five internationally. New stores opening this summer will be Rochester, NY; Grand Rapids, MI; Franklin, TN; Virginia Beach, VA and Ft. Lauderdale, FL. The fall will kick off with a surge of growth in new markets such as Bowling Green, KY; Morgantown, WV; Boston, MA; and Centerpoint, MI. Many of the franchisees opening this year are new to the Saladworks franchise system and have signed agreements to open multiple units in their respective markets.
While International expansion is a new endeavour for Saladworks, the thirst for healthy American restaurant brands is apparent. Master Franchisees are hurriedly expanding to meet powerful demand for the brand’s unique take on fresh, fast-casual dining. The first franchise location in Singapore, located at JEM Mall in Jurong, was so successful that it was pressed to open a second location in Raffles Place, a central building in Singapore’s busiest business district. A second store is already underway in Canada, and Saladworks plans to open its first location in Doha, Qatar in fall 2014.
The pipeline of committed franchise stores now contains over 100 units that are slated to open over the next several years. Equipped with a growing franchise portfolio both in the United States and abroad, Saladworks is poised to take the world by storm.
Please visit www.saladworks.com for more information.
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