- Managing Director, UK
- Teelt Specialist Potplanten
- Sales Manager Bio / Netherlands
- Production Manager
- Assistant Professor - Controlled Environments Entomologist
- Technical Development Specialist | Horticulture | France
- Director of Business Development | Middle East | Agtech
- Farm/Production Manager; Berlin (m/w/d)
- Trader Asian Market
- Avocado Growing Manager - Kenya
Top 5 -yesterday
- Rijk Zwaan launches ToBRFV-resistant tomato varieties
- "The fact that you cannot turn on production of food in an instant has come as news to some"
- New bankruptcy of greenhouse horticulture company still surrounded by question marks
- Additional blue light does not affect taste and crop quality when growing basil
- NASA funds scale-up of fluorescent greenhouse roofing technology
Top 5 -last week
- “Significantly better results with new Iron fertilizers”
- What is the status of tomato brown rugose fruit virus in Europe?
- Race to emission-free greenhouse cultivation pushes growers to keep innovating
- BASF’s vegetable seeds and IUNU partner to advance digital phenotyping for hydroponic lettuce
- Infarm to make strategy shift, cuts 500 jobs
Top 5 -last month
- UK growers stop planting and put nurseries on sale amidst energy crisis and labor shortage
- "You can't grow on water without lights"
- "High-tech farmer AppHarvest is running out of money"
- German family company switches from tomato cultivation to hydroponic lettuce
- Mobile aeroponic system requires less maintenance and guarantees even irrigation
German retail managers GLOBUS attend training days on Dutch horticulture
Fruit and vegetable purchasing manager of GLOBUS, Hans Jürgen Kirsch: "It is great how during the last 20 years the Dutch horticultural sector has developed in the Netherlands. With new sales structures, durable growing methods, new products and more than 60 different tomato varieties. We are happy, that we have been able to see this with our own eyes during our Holland trip. With this we are in a position to advise our German clients from own experience when buying fruit vegetables. The fruit and vegetable team chiefs of GLOBUS are the first officially qualified vegetable fellow-workers in Germany "IHK-Fachberater für Obst und Gemüse". GLOBUS was chosen twice during the last few years as the supermarket with the best fruit and vegetable department of Germany. Globus employs more than 35,000 people and has more than 46 SB-Warenhäuser (department stores). The company was established in 1828 and in the fifth generation is still owned by the family Bruch. "Our largest holding is our staff. The fruit and vegetable department is now the most profitable department in the company" as per Hans Jürgen Kirsch.
"International retailers become ambassadors of the Netherlands
Program leader and originator of the international schooling program is Jochem Wolthuis, previously international director of GroentenFruit Bureau. "The aim of this program is a more intensive contact with German and international retail, in which the decision makers/managers of retail chains and their management are appointed ambassadors of Dutch agricultural products. We must and can proudly tell 'our story' about the tremendous developments in Dutch horticulture during the last decades. The marketing story is available and is not allowed to get lost. This retail schooling program is a means to tell the story to the correct people and make them enthusiastic. The experience and the practical knowledge resulting from this retail meeting form the basis of a structural retail program, which can be supported by business and institutions" as per Jochem Wolthuis.
The training day for GLOBUS has also been made possible because of an initial financing by the commission glasshouse vegetables, which has been involved in improving the image of Dutch fruit and vegetables in Germany during the last few years. Furthermore the training day has been enriched as far as content is concerned by admissions from the pepper campaign Colourfultaste and the tomato campaign MyTomato together with the cooperation of the companies Best Fresh Group, Koppert Cress and Rijk Zwaan. The training day took place in TomatoWorld with cooperation of tomato specialist Jos van Mil. Gerrit Jan Kornet, Colourfultaste:
From P8 I showed the group how many possibilities peppers offer in order to stand out in the market. Globus was impressed by all Dutch possibilities as a pepper supplier and is interested in good ideas to stimulate pepper sales in their shops further." Mirjam Hendriks, My Tomato: "When we are in a position to clarify the diversity of taste and assortment of tomatoes the consumer will know his way around better in the large supply of tomatoes. With that we can increase the consumption further. The team chiefs of Globus are in direct contact with the consumer and are in the best position to pass on the message."
Jan Doldersum on behalf of Rijk Zwaan took part in the training days. "I found this a very interested and motivated group. It is important for Rijk Zwaan to have the
direct dialogue with Globus in order to learn what their clients want and what the future trends are. In addition we hope to have been able to supply insight about the improvement trajectory and what we do in the area of taste. We have been able to formulate a number of concrete projects for a number of new product introductions and all year round sourcing. A unique and very valuable visit." Ferry Aarse, Best Fresh Group: "Wonderful that the Globus staff has appreciated the visit to The Netherlands so much. This makes me feel that we did something well for the branch in general."
Jochem Wolthuis is still active, after being left out of GroentenFruit Bureau, for the Dutch horticultural sector as "Fachexperte und Botschafter für Obst und Gemüse aus Holland". As founder of the German desk he is the spokesman for Dutch and German companies and organizations, such as trading platform Frugi Venta and Greenport Holland. He is the initiator of this international retail schooling program and in 2014 will coordinate for The Netherlands the last year of the international EU-campaign
"Frische ist Leben", together with German and Belgian branch organizations.
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2022-12-07 "Supermarkets didn't get charged more during corona either, did they?"
- 2022-12-05 Photo Report: New York Produce Show
- 2022-12-05 Haifa HortiTech: an international knowledge sharing event
- 2022-12-05 US: FDA to hold webinar on the food traceability final rule
- 2022-11-30 Spanish athlete breaks Guinness World Record by slapping watermelons
- 2022-11-30 Growers, operators and stakeholders unite to address overseas recruitment challenge
- 2022-11-29 BIE General Assembly recognizes Horticultural Expo 2027 Yokohama
- 2022-11-28 Over 400 exhibitors - Amount of visitors at pre-Corona levels
- 2022-11-28 Photo report: GrowTech 2022
- 2022-11-25 Webinar: Opportunities for horticulture in Algeria and Egypt
- 2022-11-24 Vertical Farming Conference to address all-round CEA topics
- 2022-11-24 Presentations now available online
- 2022-11-24 GrowTech keeps up the momentum during second exhibition day
- 2022-11-24 Dutch horticultural companies made their debut at the CIIE
- 2022-11-23 Third ∑-Grow Inside Seminar on the way
- 2022-11-23 Urban agriculture: controlled environment conference set in Dallas
- 2022-11-23 Looking ahead to the Organic Grower Summit 2022
- 2022-11-23 GrowTech off to a good start
- 2022-11-21 Indiana Horticultural Conference and Expo returns in person for vegetable, fruit growers
- 2022-11-17 China-Netherlands Plant Variety Protection Workshop