Canada: Orangeline Farms launches new Zing! line
“Lots of companies supply great produce,” said Jordan Kniaziew, Vice President of Sales & Marketing for Orangeline Farms. “But with Zing!TM, we’re marketing fabulous produce under a strong consumer brand, one that promotes active, vibrant lifestyles in which healthy eating plays an integral part.”
Everything about Zing!TM – from its bold, distinctive packaging to its marketing and website (zinghealthyfoods.com) – is designed to connect with consumers who want to add a little “zing” to their lives.
“People can do all sorts of amazing things – even in everyday life,” said Kniaziew. “Celebrating that is what Zing!TM is all about.”
The first products to come to market under the Zing!TM brand will be a selection of Orangeline’s sweet bell peppers. Other specialty produce items with the Zing!TM label will follow.
Orangeline Farms is an award-winning, boutique grower of specialty greenhouse products. The family-owned business operates year-round in Leamington, Ontario. For more information, go to orangelinefarms.com or call the Orangeline sales team at 519-322-0400.