new line of sweet bell peppers and specialty produce

Canada: Orangeline Farms launches new Zing! line

Orangeline Farms is excited to announce the launch of Zing!TM, its new line of sweet bell peppers and specialty produce. The Zing!TM brand is about healthy food for active consumers. Drawing on marketing techniques more typically associated with consumer-packaged goods, Zing!TM was specifically designed to break away from traditional produce marketing and carve out a unique and exciting brand space.

“Lots of companies supply great produce,” said Jordan Kniaziew, Vice President of Sales & Marketing for Orangeline Farms. “But with Zing!TM, we’re marketing fabulous produce under a strong consumer brand, one that promotes active, vibrant lifestyles in which healthy eating plays an integral part.”

Everything about Zing!TM – from its bold, distinctive packaging to its marketing and website (zinghealthyfoods.com) – is designed to connect with consumers who want to add a little “zing” to their lives.

“People can do all sorts of amazing things – even in everyday life,” said Kniaziew. “Celebrating that is what Zing!TM is all about.”

The first products to come to market under the Zing!TM brand will be a selection of Orangeline’s sweet bell peppers. Other specialty produce items with the Zing!TM label will follow.

Orangeline Farms is an award-winning, boutique grower of specialty greenhouse products. The family-owned business operates year-round in Leamington, Ontario. For more information, go to orangelinefarms.com or call the Orangeline sales team at 519-322-0400.

Publication date: Wed 6 Nov 2013