Transparency Market Research has launched a new market report titled Organic Food (Fruits & Vegetables, Meat, Fish & Poultry products, Dairy products, Frozen & Processed foods, & Others) & Organic Beverages (Non - dairy beverages, Coffee & Tea, Beer & Wine, & Others) Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019. According to the report, the demand for organic food and beverages was valued at $70.70 billion in 2012 is expected to reach $187.85 billion by 2019. Shorter shelf life of the organic products and high prices of the raw materials are the major growth barriers of the market. North America dominated the market and accounted for over 48% of the global demand in 2012 followed by Europe which accounted for 45.6% share for the same year.