Messe Essen and the Moscow-based fair organiser International Exhibition Complex (IEC of AREC) made a positive assessment of FLOWERS IPM Moscow 2013. The plant trade fair took place in the All Russian Exhibition Center (AREC) in Moscow on August 28-30. The around 360 exhibitors and 21,760 visitors, including 71 percent trade visitors, used the extended range on offer: For the first time, the exhibition portfolio encompassed not only plants, tree nurseries, flower breeding, technology and equipment but also cut flowers. For this purpose, Messe Essen successfully cooperated with EXPO FLORA RUSSIA which was staged by the Dutch organiser HPP Exhibitions and in which 40 exhibitors participated.

The organisers of FLOWERS IPM Moscow 2013 showed that they were particularly pleased about the increased number of the international cooperative booths: This year, Denmark, Ecuador, Ethiopia, Germany, Italy and Kenya were represented with official appearances. Exhibitors came to the fair from 31 countries in total. According to the information from the exhibiting firms and the associations, the German cooperative booth in the centre of Fair Pavilion 75A was well-visited. Egon Galinnis, Managing Director of Messe Essen: "The high international participation confirms our strategy of opening up new markets for our exhibitors using formats like FLOWERS IPM Moscow."