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Spain: Rains and hailstorms destroys 400,000 heads of Medina lettuce

The Horticultural Association Merindades is rating this fourth commercialisation campaign as average. In terms of prices, it is worth noting that they have been very variable throughout the summer, and as far as production goes, the rain in April delayed the planting by a month and July's storms spoiled 400,000 heads of lettuce of the Medina quality brand.

However, there is evidence that the brand is starting to enter increasingly more demanding markets in terms of quality, certifications and traceability, and that the promotions carried out are gradually bringing in results.

Under the motto "Quality brand lettuce of Medina, the flavour of the Merindades", the Horticultural Association Merindades aims to promote this product's qualities throughout its sales territory, which is mainly central and northern Spain. Consequently, from 16 to 18 October the quality brand will be exhibited at Fruit Attraction, seeking a greater domestic projection.


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