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Overview of developments in the floriculture sector in September

Every few weeks, Florint provides concise list of noteworthy new developments which relate to the international floriculture trade. The key players are in bold; hyperlinked words take you to the source article containing additional information (these may be in a foreign language, however).

The Netherlands:

  • Floral wholesaler Vida Verde Export has formally acquired wholesaler Planic, which will be integrated into the company Thermex that Vida Verde acquired earlier in June.
  • The new trade fair HortiTech is set for 2014 and preparations are gaining steam, with the organization adding Frans-Peter Dechering – former HortiFair M.D. – to its team.
  • Primula obconica ‘Touch Me’ has an official growers association to promote it as of this month, as Schoneveld Breeding, 13 growers and 2 suppliers erect the Touch Me+ partnership.
  • Per October 1, Florensis and Combinations will commence a strategic cooperation in the production of annual- and perennial pot and bedding propagation material. 


  • As part of the GreenCHAINge project seeking to reduce Co2 emissions, the first shipping container of roses from Mombasa has arrived in The Netherlands in good order!
  • Dutch rose creators Lex+ have opened a new showhouse in Kenya’s Naivasha, where its newest varieties will be highlighted.
  • Rumors still circulate about significant troubles at Karuturi, with supplier Allpack Industries asking Kenya’s High Court to foreclose the flower farm and workers striking once again.

United States:

  • Well-known online retailer Amazon has quietly added flowers to its online shopping inventory as of August, with the launch of the ‘Amazon Curated Flower Collection’.
  • Imperial Nurseries and Monrovia Nursery have entered into an agreement whereby the former company will to a large extent be purchased by the latter.


  • Valoya, leading company in horticultural LED lights, and OntopX, leading company in white light LED tubes, have announced cooperation.
  • Flowers have also been successfully shipped from Colombia to Australia by Asocolflores member El Capiro, who has developed its own logistics process to manage the feat.
  • Consultancy company I + D Sercapex from Costa Rica and AgriDesk España from Valencia (Spain) have recently confirmed their exclusive partnership to help stimulate trade between the countries.

Source: florint

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