US: Chipotle rolls out game app, film focused on sustainable food

Chipotle Mexican Grill restaurant chain has launched an arcade-style adventure game, another animated short film, and a website to host them, reports Nation's Restaurant News. "The Scarecrow" game, a free app for the iPhone, iPad and iPod touch, and the online video of the same name "depict a scarecrow's journey to bring wholesome food back to the people by providing an alternative to the processed food that dominates his world," the company said. The game challenges players to transport confined animals to open pastures, plant fields with diverse crops and serve minimally processed food to animated customers.

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