- Grower and Project Planner Vertical Farming - Aarhus - Denmark
- Financieel Administratief medewerk(st)er
- Territory Manager - Brazil/South America
- Senior Product Coordinator Beans
- Sales manager
- Head of Sales
- Medewerker Productmanagement
- Sales Manager - Germany
- Associate Director International Procurement: Produce - Berlin
- International Procurement Manager - Berlin
Top 5 -yesterday
Top 5 -last week
- Whitefly prevention with liquid nutritional plant enhancer
- Derek Hargreaves ‘A Remarkable Man’
- "The number of high-tech greenhouses in Poland has grown significantly in recent years"
- CAN (ON): “We are moving into the strawberry category as a united front"
- "We can produce up to 2.5 times more from the same acreage"
Top 5 -last month
- "The container is essential to determine the quality of the plant"
- Finland: 11.000m2 hybrid vertical farm constructed near Helsinki
- Here are last year's best read articles: vertical farming, strawberries and sustainable initiatives
- “I have to throw away my crops because of energy prices”
- "In a decade, only a handful of greenhouse companies will survive"
Defining the Iconic Flower:
Study of consumer preferences finds fragrance is key
"Despite the clear fascination humans have with flowers, very little empirical research has been conducted to investigate the biological, psychological, and/or neurological basis for this attraction," the researchers explained. "We used psychophysics to explore what aspects of flowers interest various demographic groups." They said that the research results can provide a framework for defining "the iconic flower" while illustrating variations in preferences between demographic groups. Understanding more about what a consumer values the most and delivering this information to the correct consumer can result in increased flower sales and enhanced consumer satisfaction, the study said.
The researchers used the IdeaMap® software suite and the concept of Mind Genomics® to analyze which features of flower products influence consumer perception. Two distinct groups of study participants (one in which the majority of respondents were over age 40, the other comprised of undergraduate students ages 18 to 24) completed an online study in which they were asked to rate traits including flower color, flower shape, flower fragrance, consumer health and wellness, purchase location, and flower use. The results of the two studies illustrated which elements of each flower category appealed to different demographics and were used to identify segments of the population that possessed similar mindsets regarding interest/disinterest in a flower product. "In both studies, the highest and lowest interest values were for elements from the flower fragrance category, indicating that floral fragrance is an important aspect of flowers with respect to current and future consumer satisfaction," the authors said.
The report also includes information on specific ethnic similarities and differences in the perception of flowers. These notable findings related to flower preferences within four identified ethnic sub-groups can be advantageous for developing and marketing and floral products for specific groups.
The complete study and abstract are available on the ASHS HortScience electronic journal web site: http://hortsci.ashspublications.org/content/47/11/1658.abstract
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2022-01-20 "Green shoots of Spring need green packaging options"
- 2022-01-19 BASF presents its new medium-cycle red California pepper with resistance to powdery mildew
- 2022-01-17 Peelsphere: Biomaterial made from fruit waste and algae
- 2022-01-11 In-house manufactured LEDs help growers to increase product quality and yield
- 2022-01-10 China: Pineapple-flavored strawberries sought after by the market
- 2022-01-04 Calinda strawberry will begin its 7th season
- 2021-12-24 Registration system means bonuses, ties, and savings
- 2021-12-21 "Our hydroponic systems use Spacer, prevents excess moisture and proliferation of root diseases"
- 2021-12-16 New hydroponic herbs available in Southeast US
- 2021-12-14 "When folks are given sustainable options, they choose them"
- 2021-12-13 "New formula extends reach of nutrients"
- 2021-12-08 Wokcue brings a taste of modern Asian cuisine to Western supermarket shelves
- 2021-12-07 Clementines are losing their acidity due to climate change
- 2021-11-26 “There’s a foreseeable future with hydroponics in every home”
- 2021-11-23 "Easy to clean Snapeg drip pin deserves more fame"
- 2021-11-18 What a leafy green veg can teach us about the power of the collective
- 2021-11-16 Daily Harvest secures series D Funding
- 2021-11-15 "We have the widest range of dehydrated edible flowers in the world"
- 2021-11-03 Seedless snack peppers latest result of change in breeding programme
- 2021-11-02 Beekenkamp Packaging introduces more efficient growing tray