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Royal Brinkman worldwide supplier to the horticultural industry

"We can provide everything for professional horticulture, except the plants and the greenhouse"

In the workshop of Weterings Mechanization, safety brackets are currently being added to the Bio Chopper Compact. This is necessary to allow for export to France, where Royal Brinkman found a customer for the innovative shredder. Since last October, the two companies have been working together: Weterings focuses on the production and development of machines, Brinkman takes care of international sales and logistics. A type of cooperation characteristic of the company, says Jan Schuttrups, international CEO of Royal Brinkman. "We have the network and the international business relationships, they focus on the devices."

Brinkman maintains similar, mutually beneficent relationships with suppliers like Berg Hortimotive, but the company also sports a wide range of its own products. "We can provide pretty much everything the horticultural sector desires, except the seeds, the plants and the greenhouse,” says Schuttrups. In that model, crop rotation is key. From harvesting to disinfecting, Brinkman has the products to support it all: ground foil, substrates, ropes, hooks, hygiene programs, as well as fertilizers, process computers, plant protection and spray equipment. This year there is a special focus on the Extravalent O-hook, the tomato hook that works without elastic.




Royal Brinkman adheres to the "Think Global, Act Local' strategy. That means that an auxiliary branch in Turkey will employ Turkish workers, and the one in France will employ French workers. The available range is adjusted to the needs in specific countries. "If possible we synchronize supply with other countries," explains Schuttrups, “but consumer demands vary greatly on a global scale, so a local strategy is frequently required. In Vietnam, chrysanthemum netting will probably do well on markets, but in Eastern Europe vegetables are the main focus. In Australia, you’re not allowed to enter bumblebees, but in some countries organic crop control is still in its infancy, which of course offers opportunities."

 

Early this year, the company changed its name: Brinkman Agro, Brinkman Horticulture and Brinkman International will continue as Royal Brinkman.

The machines by Weterings have so far been delivered to Poland, France and Japan. France and Poland are among the company’s ‘A-countries’: the eleven countries most frequently visited, or the ones hosting an auxiliary branch (or are in the process of getting one). In addition there are more than twenty countries worldwide where Royal Brinkman operates through agents and dealers. Here too, the focus is on efficient cooperation. "With exclusive products we can offer something to both the grower and the dealer," adds Schuttrups. "That way we represent a better partner for the supplier and are able to sport a wide range, without adding additional costs."

For more information:
Royal Brinkman

t: +31 (174) 44 61 00
f: +31 (174) 44 61 50
info@brinkman.nl
www.brinkman.nl





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