TricolorePaul Stoffels and Petra Veldman came up with the idea to market the red and black cherry tomatoes and the yellow Summersun in a single pack under the brand Tricolore. A name not just referring to the tomatoes, but to the Belgian flag. “This combination of colours in tomatoes is unique and too good not to use,” the couple says.
To the company, food safety is vitally important. In addition to the maximum use of biological pesticides aiming for a residue-free product, the company finally attained the coveted, but difficult-to-obtain IFS certificate in November. The International Food Standards include requirements (standards) to ensure that food safety is maintained. IFS is essentially the German / French equivalent of the English BRC standard. “Most customers are increasingly demanding an IFS certification,” the couple explains. “With an IFS certificate suppliers can demonstrate that they meet the IFS standards.”
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