With this drop in production, the impact on prices has been remarkable, according to Philippe. "Broccoli and cauliflower prices have never been this high! They are well above 2€ per kilo. Artichoke and Iceberg lettuce prices are not as shocking, but they are also steadily increasing."
With growing demand in northern Europe, it will be very difficult to meet all demand, especially now that Christmas is around the corner. "Broccoli and cauliflower demand keeps increasing in northern Europe as temperatures go down. It will be quite complicated to supply those products from Spain," affirms Philippe, who also warns importers: "Clients (the chains) who have annual supply contracts, for example, will receive lower volumes, but they will get them; however, the rest will not have access to it. For this reason, firms and big chains should make their purchases with contracts and agreements, to avoid these situations."
For more information:
Philippe de Leusse
C/ Versailles 31. El Campello, Alicante (Spain)
M:+34 6371 18520