The Italian season is underway at Dutch company Wijnand de Mooij BV. Wijnand is selling its Italian assortment under the UnicaVera-label to wholesalers and retailers, and according to Frits de Mooij business is going fine. “Apart from the usual line we introduced a new packaging line for Unica Vera products: 500-gram containers with a new label. The container is made of a special foil that allows vapour to seep through, keeping the product fresh.”
Rucola and Mesclum
“We have tried to design packaging that reflects the colourful character of the dish, and so far it seems to be paying off,” says Frits. "Until now, we have been selling mesclun and washed spinach in 500-gram bags, but soon we’ll be marketing the rest of the assortment."
So far demands came from the restaurant business, but now the export is ordering as well. “Unica Vera is still a valued brand, both at home and abroad. That we learn from the ever increasing sales. By continuing to improve our packaging and products, we can keep up with moving trends.”
For more information:
Frits de Mooij
W. de Mooij BV
Groothandelsmarkt 170
3044 HB Rotterdam
Mob: 06-12589687
www.unicavera.nu
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