Growtech is taking the next step in its international growth journey by expanding into Europe. Growtech Europe will be held in Italy in 20-22 April 2027, in co-location with Macfrut.
Building on its international success in Antalya, and its growing presence in the Middle East and Africa, Growtech continues to expand its global footprint. The launch of Growtech Europe represents a strong entry into the European market, bringing together agricultural ecosystems from different regions and creating new opportunities for international trade and collaboration.
Growtech Europe will bring together greenhouse technologies, irrigation systems, crop production solutions, and agri-innovation under one focused B2B platform in Italy.
Positioned at the intersection of innovation, sourcing, and market expansion, the event is designed to foster new partnerships and unlock new commercial opportunities for industry professionals.
Growtech Europe aims to go beyond the traditional exhibition format. Through its strategic partnership with Macfrut, the event will bring together pre-harvest and post-harvest processes on a single platform, offering a broader and more integrated industry experience.
Co-located with Macfrut—one of Europe's leading events for the fruit and vegetable supply chain—Growtech Europe will unite greenhouse technologies, agricultural innovations, and agri-business solutions under one roof. This strong synergy will enable exhibitors and visitors to access the entire agricultural value chain, from production technologies to fresh produce markets.
Taking place in Italy, a strategic gateway to the European agricultural market, Growtech Europe aims to attract a highly qualified audience, including producers, distributors, importers, and technology providers. The event will respond to the evolving needs of the global agriculture sector, with a strong focus on innovation, sustainability, and business-driven solutions.
Engin Er, Director of Growtech Exhibitions, commented: "Growtech has evolved beyond a single exhibition into a global platform connecting agricultural markets across regions. With Growtech Europe, we are bringing our strong expertise and international network into the heart of Europe. Our partnership with Macfrut creates a unique value proposition by combining complementary strengths and delivering greater business opportunities for our stakeholders."
© Growtech EuropePatrizio Neri and Engin Er
Patrizio Neri, President of Macfrut, added: "The agreement with Growtech represents a fundamental step in Macfrut's internationalization strategy. Enhancing the attendance of buyers and visitors with a leading event in greenhouse production technologies allows us to expand our exhibition offering, covering the entire production process. At a time when agriculture must address global challenges such as climate change and resource efficiency, this synergy transforms Italy—and Rimini in particular—into a global hub for agricultural innovation, offering exhibitors and visitors unique networking opportunities and a 360-degree vision of the sector's future."
For more information:
Growtech Europe
growtech.com.tr/
