Van der Hoeven Horticultural Projects has expanded its sales and business development activities in the Gulf region with the appointment of Fouad Ababou. In this role, he will support commercial growth and market development for both Van der Hoeven and Patron Agri Systems in the Middle East and North Africa.
Fouad Ababou has experience in horticulture and controlled environment agriculture. His background in greenhouse technology, automation and project execution enables him to guide customers from early concept through to realization. This aligns perfectly with Van der Hoeven's commitment to delivering comprehensive greenhouse solutions.
© Van der Hoeven Horticultural Projects B.V.
His appointment reinforces the regional sales and business development team. Fouad will work closely with Wejdan Abdulaziz, Business Development, and Marnix de Jong, Sales Manager. Together, they focus on developing well integrated greenhouse solutions, including specialized systems related to irrigation and electrical infrastructure, tailored to the needs of the Gulf region.
Bas Duijvestijn, CCO at Van der Hoeven, comments: "The MEA region is strategically important for Van der Hoeven. With projects such as Armela Farms in the UAE, Topian in Saudi Arabia and Al Ghanim in Egypt, we see growing demand for integrated and reliable solutions. Fouad's understanding of the regional market and his technical background support our ambition to further strengthen our presence in this region."
For more information:
Van der Hoeven
Email: [email protected]
www.vanderhoeven.nl
+316 29 12 8025
