Oboya is expanding its U.S. presence with the launch of Oboya USA, supported by a new office and warehouse in Doral, Florida and a local on-the-ground team. The new operation gives growers, importers, wholesalers, and retailers direct access to the manufacturer, along with products and services already proven in the market.
With operations across Asia, Africa, Europe and Latin America, including Colombia, Ecuador, Peru, Chile, Argentina, Brazil, and Mexico, Oboya brings a one-stop supply model to the U.S. market, combining global manufacturing capabilities with local responsiveness.
Oboya has served the U.S. market for many years through distribution partners and will continue to support those relationships. The new direct operation is designed to complement that existing presence by creating a shorter line of communication, faster response times, and closer involvement in product development, planning, and execution.
© Oboya Horticulture Industries AB
"As we continue to grow, the U.S. is a natural next step for Oboya," said Robert Wu, Founder of Oboya. "We have been supplying this market for years, and many customers already know our products through our partners. Oboya USA allows us to serve the market more directly, with stronger coordination, proven solutions, and a team that understands the business and the customer needs in detail."
This expansion comes at a time when customers across the floral and produce industries are looking for more direct, efficient, and reliable supply relationships. With manufacturing close to the origin and a warehouse near the market, Oboya USA is positioned to offer greater flexibility, shorter lead times, and faster support when demand changes, especially during peak seasons.
Through its global network and U.S. warehouse, Oboya can also support customers' inventory management, helping improve product availability and simplify purchasing cycles throughout the season. The company's broad horticultural portfolio enables customers to source packaging and related supplies through a single partner, reducing complexity and improving supply continuity.
For more information
Oboya
Email: [email protected]
www.oboya.cc
