Finka: solving the biggest challenges in high-tech greenhouse production

Finka Greenhouses has partnered with IUNU to address three of the most pressing challenges facing modern growers: accurate yield forecasting, proactive crop steering, and consistent labor quality. To strengthen plant-level visibility and improve the consistency of crop data collection, the high-tech Mexican greenhouse company will use IUNU's LUNA platform in crop management based on automatically monitored data. This collaboration will help Finka standardize information, optimize decision-making, and provide its farmers with a unified view of crop performance from propagation to harvest.

© iUNU Inc

Tools to manage
IUNU and Finka share the same goal: to provide farmers with the tools they need to manage each plant with confidence and precision. This collaboration will allow both teams to work closely together to improve forecasting, crop balance management, and operational control. "The future of greenhouse production isn't only about collecting more data. The future is about making better decisions. We believe IUNU can give our team that edge," said Francisco Guiscafre - Production Director from Finka.

Forecasting to rely on
"Finka needs forecasts that are aligned with how plants actually grow, not how climate systems predict they might. With IUNU, forecasting becomes a daily, living model driven by plant-level insights and AI-powered projection allowing planning, sales, and operations to align with confidence", the team says when asked about the choice for IUNU.

In addition, the crop steering power is mentioned. "Growers don't want more dashboards, they want fast control over plant outcomes. IUNU's platform puts crop balance data directly in the hands of the grower, empowering them to steer generative and vegetative growth with speed and precision."

Finally, the labor quality in relation to the plant health becomes visible. "In most greenhouses, labor metrics and plant health are disconnected. IUNU closes that gap. Now, Finka can tie labor performance to actual plant outcomes, ensuring that quality standards are being met where it matters most: at the vine."

AI that speaks plant biology
Mexico's acreage is currently estimated on 50,000 hectares of protected agriculture under cultivation. As customer demands rise and margins tighten, the IUNU team sees growers like Finka are seeking platform-level solutions that help them scale excellence and not simply automate tasks. "Finka is raising the bar," said Adam Greenberg, CEO of IUNU. "They have tried everything and seen what does not work. Now they are betting on a platform built for growers, with AI that speaks plant biology and can crunch the numbers."

IUNU and Finka will share results from this partnership at GreenTech Americas in March 2026, including insights on operational impact and the path forward for AI-powered growing across Latin America.