Mexican berries continue to gain ground in international markets, backed not only by strong demand but also by young companies that mix innovation, technical support, and close ties with growers. One of them is RCG Fruits, based in Zamora, Michoacan. The company is marking its tenth year, consolidating its place as one of the most dynamic marketers in the country.
© RCG Fruits
"We work in two ways," explains Yunuén Anguiano, Production Director at RCG Fruits. "We finance independent growers who sell us their entire production, and we also manage our own farms where we cultivate the four major berries: strawberry, blackberry, raspberry, and blueberry."
Most of the companys production goes to the United States and Canada. RCG Fruits supplies major North American retailers including Costco, Walmart, and Target. The company also maintains steady domestic sales in Mexico, where berries are considered the most profitable agricultural crop. "Mexico exports from October through March, but since we have year round production we can serve both markets. Our peak runs through December and January," says Yunuén.
© RCG Fruits
RCG Fruits offers growers continuous technical support and field guidance. "We work with about 240 growers and we make sure we are always close to them. If they have an issue, we respond as quickly as possible. That builds trust and continuity, and our way of working has encouraged more growers to join us."
A showroom for varieties and cultivation techniques
RCG Fruits has developed a one hectare agricultural showroom in Michoacan, where the team tests new varieties and technologies. The idea is simple: a live catalog that allows growers to see how genetics perform in the field and how new techniques affect yield.
© RCG Fruits
"We did not want to stop at the commercial side," Anguiano adds. "The showroom helps growers see other ways of producing. We are testing more than twenty varieties from different genetic houses, including Planasa and Latin Berry Plants, and we share technical results so growers can make informed decisions."
The module includes innovative tunnels, recirculating irrigation systems, reverse osmosis water treatment and controlled fertilization. "This allows us to reduce production costs, optimize the use of crop protection, and close the water cycle. Small details add up to major efficiency gains in berry cultivation, especially strawberry, which is the queen of innovation."
© RCG Fruits
Among the four berries, strawberry remains the most dynamic in terms of new genetics and techniques. "Unlike blackberry, blueberry, or raspberry, strawberry is a short cycle annual crop, so every season there is room for innovation and profitability."
Variety development is the clearest sign of that evolution. "Breeders are responding to grower and market demand with options that focus heavily on flavor. There is a boom in new genetics with strong potential and excellent adaptation to different growing regions in Mexico," she says. "Among the standouts is Orizaba, as well as Sayulita from Planasa, which performs very well in high altitude areas. We are also seeing strong results in low and mid elevation zones with several codes from Latin Berry Plants that are still in trials."
© RCG Fruits
These new varieties are also expanding commercial opportunities thanks to longer shelf life and better transportability. "Mexican blackberries in particular is gaining recognition in Europe. It used to be a delicate fruit, but new genetics like Yosemite from Planasa and BK13 from Latin Berry Plants can be exported without issues. This is opening real export opportunities in Asia and Europe where flavor is highly valued."
© RCG Fruits
Adoption of protected systems and hydroponics is progressing steadily. "Most production still takes place in open field or under tunnels, but interest in hydroponic farms is increasing. The lack of fertile soils and the need to save water are pushing that shift," Anguiano notes. "A higher upfront investment can lead to major savings later. We are already seeing that with berries."
Looking to the future
After ten years and a diversified portfolio, RCG Fruits plans to keep expanding its international presence and reinforce its network of growers.
"The challenge is to produce differently. More efficient, more sustainable, and with varieties that excite consumers. That is the path," concludes Yunuén Anguiano.
For more information:
RCG Fruits S.A. de C.V.
Zamora, Michoacán, Mexico
www.rcgfruits.mx
