Norfolk Healthy Produce (NHP) and All Aussie Farmers announced today an exclusive commercial partnership for the distribution of The Purple Tomato™, NHP's proprietary bioengineered tomato, throughout Australia. This partnership marks a significant milestone in bringing innovative, health-focused produce to Australian consumers. The Purple Tomato, enriched throughout with anthocyanin pigments that give it its distinctive purple colour, has been developed through bioengineering, starting from work done in the laboratory of Prof. Cathie Martin at the John Innes Institute in the UK.
Anthocyanins are the same beneficial compounds found in blueberries and blackberries, known for their antioxidant properties and well-documented health benefits.
Under the terms of the agreement, All Aussie Farmers will serve as NHP's exclusive commercial partner in Australia, managing the distribution of The Purple Tomato throughout the country. All Aussie Farmers has applied for a license from the Gene Technology Regulator for the environmental release of The Purple Tomato. Commercial release of The Purple Tomato will commence only once a license is issued, ensuring compliance with regulatory requirements.
"We are thrilled to partner with Norfolk Healthy Produce to bring The Purple Tomato to Australian consumers," said Travis Murphy, Managing Director of All Aussie Farmers. "This partnership aligns perfectly with our commitment to offering innovative, nutritious produce options to Australian households. The Purple Tomato represents the kind of forward-thinking agricultural advancement that can benefit both consumers and farmers alike."
Nathan Pumplin, CEO of Norfolk Healthy Produce, expressed similar enthusiasm about the partnership: "All Aussie Farmers' extensive distribution network and sterling reputation make them the ideal partner for introducing The Purple Tomato to the Australian market. Their expertise in handling premium produce and their dedication to quality assurance give us complete confidence that Australian consumers will experience The Purple Tomato™ at its very best."
The partnership is expected to launch The Purple Tomato in select Australian markets in 2026.
For more information:
Norfolk Healthy Produce
Nathan Pumplin
[email protected]
+1 (707) 418-8016
All Aussie Farmers
Travis Murphy
[email protected]
+61 0421 020311