Fresh berry producer Naturipe Farms has added a new line, Sweet Selections, to its premium product portfolio. The line will feature Naturipe’s proprietary berry varieties that have been bred and selected for their flavor and overall eating experience.
The company and its grower-owners have developed many premium products for the market in the past several years, including the quarter-sized Mighty Blues™ Blueberries and jumbo Mighty Reds™ Strawberries, as well as newer varieties like Greenhouse Strawberries, Sweet Selections Blackberries, and other products coming soon.
The line will feature Naturipe’s proprietary berry varieties that have been bred and selected for their flavor and overall eating experience.
“We are excited to introduce the Sweet Selections line that delivers high-quality, inventive, mouth-watering flavor to retailers and consumers,” said John Johnston, director of premium products.
Varieties under the portfolio will be packaged in new, clear labels and will be available in a range of packaging sizes, depending on the berry. Naturipe will add strawberry, blueberry, blackberry, and raspberry varieties to the portfolio.
Naturipe will add strawberry, blueberry, blackberry, and raspberry varieties to the portfolio.
“We’re thrilled to launch this line and to offer customers limited-availability berries with flavor that lives up to the name,” added Jim Roberts, president of sales. “We’ve previewed the great taste that can be expected from our Sweet Selections line with some of our newest, high-flavor proprietary blueberry varieties this summer.”
Attendees of the International Fresh Produce Association’s (IFPA) Global Produce & Floral Show will have the opportunity to preview the line and are welcome to stop by booth #3175 on Friday or Saturday to check out these Sweet Selections and other newly launched Naturipe products.
For more information:
Claire Bencks
Naturipe
Tel.: +1 (804) 503-4809
[email protected]
https://www.naturipefarms.com