NFU President presents a new hospitality report

NFU President Minette Batters has presented a new hospitality report at an industry-wide roundtable. Based on research with consumers and businesses, the report showcases the British food and drink story and how farmers and the supply chain working together can add value to businesses.

The report states how sourcing British produce can add value to hospitality businesses and why developing collaborative relationships with local producers will enable British food to be an integral part of out-of-home brands and the farm-to-fork story.

NFU President Minette Batters said: "Whether it's grabbing a bite to eat on the go, discussing business over lunch, or celebrating an important event, eating out is central to everyday life, with iconic products and brands playing a huge role in keeping the nation fed."

"Hospitality in the UK is recognized as one of the finest in the world, but the sector, like British farming, has faced huge challenges over the past 18 months against a backdrop of record levels of inflation, coupled with the cost of living crisis, and coming just months after struggling through the pandemic which impacted so many hospitality businesses.

"British farming, food, and hospitality are intrinsically linked, and this report sets out our vision on how British food can add value to hospitality brands and why they should build the farming story into their business."


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