Angus Soft Fruits and Earth Market are excited to announce an exclusive collaboration. Angus Soft Fruits are now the exclusive license holders for the production of the strawberry Magnum® in the UK.
In recent years Angus Soft Fruits have established Magnum as one of the leading premium varieties in the UK market. Magnum (PBR MARIONNET 97), a June-bearing variety, is ideally suited to the mild Scottish climate where long summer days result in exceptionally sweet berries.
Angus and Earth Market will run a joint consumer awareness campaign to raise awareness for Magnum as the latest addition to the AVA™ stable of varieties.
John Gray, Managing Director of Angus, commented: “Magnum is a fantastic strawberry, which gives us a win-win; being ideally suited to our growing conditions and delivering our customers a great tasting, consistently sweet berry with great shelf life.”
Willian Munoz Cadena, Head of Business Development at Earth Market, commented, “Angus has done a great job in developing Magnum for the UK market, and I look forward to working with the Angus team to build on this success in the future.”
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