US (MA): Grower files to trademark signature curve of its baby crispy green leaf lettuce

Little Leaf Farms has filed with the United States Patent and Trademark Office to officially trademark the biological morphology, aka shape, of its Baby Crispy Green Leaf lettuce. The application to trademark refers to the lettuce's signature shape, a rounded curve leading into the ruffled edges of the leafy greens.

The instantly recognizable shape is described by its fans as playful, curvaceous, and stunningly bright green. Beyond the distinctive shape, Baby Crispy Green Leaf is known for its fresh, crisp crunch thanks to Little Leaf Farms' advanced greenhouse technologies and commitment to local delivery within 24 hours from harvest.

"We're proud of what we do here at Little Leaf Farms and consistent consumer feedback tells us that our fans love 'spotting' us on restaurant menus and in the produce aisles due to the unmistakable shape of our Baby Crispy Green Leaf variety," said Lindsay Hardie, Vice President of Marketing at Little Leaf Farms. "Consumers have told us time and time again that our lettuce has forever changed their feelings about salad for the better, and that's why we're celebrating our unique, showstopping curvy shape this National Salad Month."

"Lettuce is the true workhorse of any salad, serving as a key base for just about any ingredient imaginable. There's nothing better than a giant salad bowl overflowing with fresh greens and all of your favorite toppings," continued Hardie. "The bountiful shape and great taste of our leafy greens speak for themselves, and we're celebrating them as a main character all month long with ways to encourage consumers to enjoy BIG and flavorful salads."

For more information:
Little Leaf Farms
P.O. Box 2069
Devens, MA 01434
844-LIL-LEAF (844-545-5323)  

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