“Almost 80% of our plucking staff are women from villages in the vicinity of our farms"

Nutrifresh Farm Tech India Pvt Ltd is one of the largest hydroponic players that focuses on delivering fresh, pesticide-free, residue-free affordable fruits & vegetables to Indian consumers. They operate on 33 acres at a single location in Pune, India. They are India's leading players in Controlled Environment Agriculture (CEA) with a wide product list of 40+ SKU of vegetables, fruits & flowers, including Zucchini, Cherry Tomatoes, Bell Peppers, Broccoli, Lettuces, Spinach, Mint, Basil, Palermo Pepper, Seedless Watermelons, Galia Melons, Strawberries, Orchids & many more. The company is also ESG (Environment, Social & Governance) complied.

Transparency at all stages of production was one of the founding grounds at Nutrifresh. The core reason for the brand establishment was the traceability of the product to the end consumer. "We have a QR code system that enables the consumer to trace their vegetables back to the seed. Whenever a consumer scans one of the QR codes on the product packaging, it shows the entire journey of the produce, right from the seeding & germination to harvesting & packaging. Being located in close proximity to Mumbai & Pune cities, we successfully deliver to over 40,000 homes directly to their doorsteps within 24 hours of plucking, making our motto "Farm-To-Fork" a reality. Along with this, we are in business with over 150 B2B aggregators, modern trade aggregators & delivery partners like Nature's Basket, Reliance Fresh, McDonald's, Amazon Fresh, Blinkit, Big Basket, Star Bazaar, Kisan Konnect, Zomato Hyperpure, Swiggy, Zepto, and many other hydroponic players across India," says Sanket Mehta, CEO of Nutrifresh.

He further adds, "Almost 80% of our plucking staff are women from villages in the vicinity of our farms, and we provide them pick-up & drop facilities on a daily basis. We also created a women-only sales channel to empower homemakers to earn a side income. Our focus on women empowerment and ESG compliance aligns with UN sustainability goals, gaining global traction." The company has been recognized as one of the Top 100 Startups in South Asia for Climate Tech by HolonIQ and awarded Meaningful Businesses 100 for combining profit & purpose to help achieve UN Global Goals. They have also been accredited with the 'StartUp India' award by the Government of India.

Read more at fortuneindia.com

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