CAN (AB): Strawberry grower Freshbay appoints three new directors

Freshbay has appointed three new directors with extensive agriculture experience to the board of the corporation. Vic Reddy, Rob Smith, and Jeff Sopatyk have been appointed as directors of the company, with the selection of the Chairman of the Board to be added to the agenda for the next board meeting. The number of directors comprising the board is now five.

Vic Reddy is a founding member and Chief Executive Officer of Freshbay Inc. He actively serves in a leadership and corporate development role, providing company vision, direction, and identifying new project opportunities within strategic markets and regions. Vic has been an entrepreneur developing new business enterprises for 15 years.

Rob Smith is the Founder and CEO of Berrymobile Fruit Distribution, Inc. - a Vancouver-based Distribution and Marketing company for fresh fruit produced by farmers in British Columbia. Since its inception in June of 2000, Berrymobile has developed retail channels that include most major grocers in BC. These sales channels include: Amazon banner: Whole Foods; Georgia Main Food Group banner: Fresh St. Market and IGA; Sobeys banner; Safeway; Pattison Food Group banners Save-On-Foods and Nesters Market; Loblaws banner: City Market, Real Canadian Superstore, Your Independent Grocer, and NoFrills. Rob focuses on sourcing high-quality, ethically grown, soft fruit, tree fruit, and more.

Jeff Sopatyk has been the owner and President of Sopatyk Seed Farms for 33 years. He farms 6,000 acres near Saskatoon, SK, producing seed peas, lentils, chickpeas, canola, barley, wheat, and hemp. Jeff has a diploma from the University of Saskatchewan in Agriculture. He is a director of Saskcan Horizon Seed Processors in Aberdeen, SK. He was named SSCA farmer of the year in 1993 and the Canadian no-till farmer of the year in 2000. In 2007, he was named an honorary life member of the Saskatchewan Institute of Agrologists.

Vic Reddy, CEO of Freshbay, commented: "Now that we have begun to corporately structure Freshbay with exceptional board appointments, and soon will install new articles for the audit committee to accommodate large-cap investment. We're establishing the governance, compliance, reporting, and oversight necessary for success."