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Gautier Semences launches its new brand identity

Gautier Semences, a leading player in the vegetable seeds market, announced the change of its brand identity during the Fruit Logistica Fair. This evolution reflects the company's commitment to sustainable and innovative agriculture, inspired by the creativity of nature.

In 2022, Gautier Semences celebrated its 70th anniversary in the service of the agricultural sector and the promotion of plant-based food. An anniversary resolutely turned towards the future. To mark its new dynamic, Gautier Semences is reinventing itself in 2023 by renewing its identity.

"In an ever-changing world, nature inspires us with its creativity as we think about tomorrow's food resources." This is the vision of Gautier Semences that underpins its new approach to enable the company to continue to be a benchmark player in the seed industry.

The seed company wishes to strengthen its commitment to offer everyone the finest of nature: health, pleasure, and responsibility, through a creative approach blending taste and performance. This promise is accompanied by continuous improvement of its products, services, and production methods to meet the needs of its partners and consumers.

By adopting this new orientation, Gautier Semences claims a unique approach to the seed business: creativity. A cornerstone of the Gautier spirit, creativity is present in everything the company does:

  • Creative teams, bringing together complementary talents from varietal design to seed marketing
  • Creative research, with R&D constantly focused on improving seeds and promoting varietal creation in the service of diversity, giving priority to taste
  • Creative relational posture, which promotes collaboration as a trigger for new ideas

The new identity of Gautier Semences is based on a foundation of 3 fundamental values:

Proximity: "As a family-owned business, we care for and value strong and lasting relationships with our clients and colleagues."

Creativity: "A creative, independent mind inspired by the joy of inventing original models for a constantly changing sector."

Determination: "Doing good is in our nature. This drives us to develop quality products that can be recognized as such and to identify sustainable solutions to agriculture."

"We are proud to contribute, daily, to the renewal of vegetable farming varieties. In addition to seeds, it is human relationships that drive us. As a collaborative effort, we take immense pleasure in co-creating tailored solutions. Faithful to the pioneering spirit of the Gautier family, we rely on this approach which has made the company unique since 1952," says Jeanne Gautier, Product, and Brand Marketing Manager.

For more information:
Coraline Hubin
Gautier Semences
Tel.: +33 (0)4 90 24 02 67

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