"The club apple market is increasingly more competitive year after year. Since apples can be shipped to very distant markets without quality problems, the market is flooded with new brands and new varieties from different parts of the world," stated the Frutaria Group, which created the Candine apple brand.
The Candine harvest starts at the end of September, and its shelf life can last until May and June without losing its organoleptic qualities. "It is the sweetest club apple, with a minimum of 14 degrees Brix. Thanks to its organoleptic characteristics, this red apple with yellow specks and subtle flavors of exotic fruits have the potential to attract a new group of younger consumers, who tend to move away from the more conventional varieties and look for healthy, easy-to-eat snacks."
According to the company, one of the main challenges of this campaign is to expand Candine's range of consumers. "Together with our partners, we are making a strong investment in marketing and communication actions in wholesale markets and large retailers in Europe, Asia, and South America. Carrying out this type of actions, sampling, merchandising, and carrying out more and more digital campaigns with influencers is key in this sector."
Frutaria's marketing actions for the 2023 campaign will focus on creating a new inspirational universe that reconnects the good times, memories, and what's essential and important under the slogan "Reconnect with what's good."
Candine will be marketed by Blue Whale in France, Apofruit in Italy, Giropoma in Spain, and Maça Alcobaça in Portugal.
"Candine stands out from the rest of the apples because its taste achieves a great balance between sweetness and acidity. Its unmistakable sweetness, subtle exotic fruit flavors, crunchy texture, and juiciness is what makes it so appetizing," they conclude.
For more information: www.candine-apple.com