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March 30 - April 1, 2023

Viva Fresh announces keynote speaker

The holiday season seems the perfect time for the Texas International Produce Association (TIPA) to talk about the dabbing Santa sweater guy with the announcement of its 2023 Viva Fresh Expo keynote speaker, Charlie Jabaley.

You’ve seen the sweaters, you’ve heard the music, and you’ve maybe seen his videos. While you might not know his name, more than eight million followers on social media do. Charlie Jabaley, aka Charlie Rocket, will raise the roof as the headliner of Viva Fresh being held at the Gaylord Texan Resort & Convention Center in Grapevine, Texas, on March 30 – April 1, 2023.

Rocket is pure energy and will awaken Viva Fresh attendees with his story of success, money, and fame interrupted by a health crisis turned second chance.

“We want inspiring stories that raise the bar on healthy living and motivate us all to do better,” said Dante Galeazzi, CEO, and president of TIPA. “Some may not see the natural connection between a rap music executive turned philanthropist and Viva Fresh, but the gateway to the success Charlie lives today began by translating his love of life into leading a healthier lifestyle that included fruits and vegetables.”

Initially billed as CEO Charlie, he’s the multimillionaire founder of Street Execs, a successful music label representing talents like 2 Chainz and Travis Porter, and was the brainchild that sold over $2 million of dabbing Santa sweaters. The result was a client-focused workaholic who was more than 100 pounds overweight. However, it was a brain tumor diagnosis that forced Charlie to reevaluate his life choices.

Today, Charlie still lives with a benign brain tumor but has transformed into Charlie Rocket: a health advocate, inspirational leader, athlete, and philanthropist. He’s chosen a path of healthy living that includes fruits and vegetables and regular exercise that has helped him lose over 120 pounds, complete an Iron Man race and work with Nike as a featured athlete in its “Dream Crazy” campaign. He has also raised more than $5 million to help make more than 1,000 dreams come true through his Dream Machine Foundation.

“Everything Charlie touches has irresistible energy, and I can’t think of a better person to hype the importance of healthy eating and get our audience excited than Charlie Rocket, who knows how to entertain and shows us how to achieve big dreams when passion and purpose collide,” said Galeazzi.

Viva Fresh serves to shine a light on the Rio Grande Valley as a vital trade corridor and production zone for fresh fruits and vegetables, as well as to promote healthy eating and a healthy lifestyle. The event focuses on networking, education, and building relationships in a relaxed and intimate setting.

For more information:
Jen Velasquez
Viva Fresh
Tel: +1 (813) 380-8411
[email protected] 

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