With the holiday season in full swing, the FMI Foundation recently announced their 2022 Gold Plate Award winners via livestream earlier this week, highlighting outstanding family meal programs implemented by the food industry and community organizations. In the Category of Industry Supplier, greenhouse fruit & vegetable company Pure Flavor® won the Gold Plate Award for their ‘Eat Well Together to Be Well Together’ campaign that supported FMI’s National Family Meals Month™.
“The recipients of the 2022 Gold Plate Awards represent a collective industry effort to help families stay strong with family meals,” said FMI President and CEO Leslie G. Sarasin. “I’m particularly proud of the programs that went the extra mile to connect the importance of family meals, however one defines family, to mental health. Through creative messages, in-store promotion, and innovative employee engagement, the passion for the Family Meals Movement is just one way our industry stands out.”
Pure Flavor®’s “Eat Well Together to Be Well Together” campaign was strategically designed to bring awareness to the importance of family meals, both physically and mentally, by encouraging meal prep, family interaction, and the consumption of fruits and vegetables. Each week, the greenhouse fruit & vegetable brand promoted new recipes, tips, and family meal facts, along with engaging three different targeted audiences in surveys, giveaways, and partnership interaction.
“Our omni-channel approach to connect with consumers with our ‘Eat Well Together to Be Well Together’ campaign ensured that we connected with the right people on the right channel at the right time with the right message. The promotion of National Family Meals Month™ was right in our wheelhouse as a brand since our year-round promotional strategies are focused on just that, families!”, commented Chris Veillon, Chief Marketing Officer. Pure Flavor® created a dedicated website to support the campaign: https://www.pure-flavor.com/fueling-healthy-families/
Pure Flavor® partnered with the Healthy Family Project, reaching over 20,000 e-newsletter subscribers and securing 94,000 impressions and 11,000 engagements between their combined social media accounts. Pure Flavor’s celebration of National Family Meals Month™ gained more than 436,000 impressions on social media and over 15,500 surveys completed, contributing further impact to improving family mealtime for their customers.
“Healthy Family Project was honored to partner with Pure Flavor® for National Family Meals Month™. It is important that we are part of any momentum that helps create a healthier generation. This partnership was an excellent example of how we can fuel healthy lives and create family moments with fresh produce”, said Tracy Shaw, Senior Digital Marketing Manager, Healthy Family Project.
2022 Gold Plate Award Winners:
- Category: Retailer 1-49 Stores; Martin’s Super Markets
- Category: Retailer 50-199 Stores; Spartan Nash Company
- Category: Retailer 200+ Stores; Hy-Vee Inc.
- Category: Supplier; Pure Flavor®