European demand for Moroccan fruits and vegetables picked up in December after a slow start last month. Ms. Asmaa Baibane, export manager for BL Agri, an Agadir-based exporter, explains this as a result of the abundant availability of locally produced fruits and vegetables in Europe in November.
According to Ms. Baibane, European demand will continue to increase, and volumes will not change much this year. She explains, "For hot peppers, sweet peppers, zucchini, cucumbers, and green beans, demand will remain high in Europe, and our export volumes will remain at the same level as last year. However, we expect watermelon volumes to drop due to the prolonged drought in Morocco".
Demand for BL-Agri's products comes from Spain, Poland, the United Kingdom, France, and Germany. Ms. Baibane's teams are now approaching the Scandinavian and Arabian Gulf markets.
Ms. Baibane concludes, "We have a good image in the market, thanks to our many years of experience in agriculture and the strong relationships we have built with producers and customers. We enjoy the confidence of the market due to our commitment to our partners."