"We are committed to introducing advanced horticultural technology into China"

Orange and Dragon Trading Shanghai Co., Ltd. is a wholly foreign-owned trading company in Shanghai, mainly engaged in trade consulting in the fields of international trade, international business, and foreign investment. Eran Yaron, managing director of the company, said that Orange and Dragon is committed to introducing advanced technologies and products in agriculture and horticulture to China.

"We help companies in the horticultural sector enter the Chinese market, especially Israeli companies. China's horticulture industry has developed well in recent years, but there is still much room for improvement compared to Israel. Israel is doing an excellent job on water management, and Chinese growers are very eager to learn about Israel's water management techniques."

Compared to Israel, China has plenty of water resources, says Eran. "And what the growers in China need now is to learn how to use them efficiently. We have an avocado farm in Yunnan Province where we provide a demonstration of the irrigation system. People can always visit our farms and learn more about our irrigation system."

He adds how they represent a number of international groups, representing them in the search for investment opportunities and setting up entities in China. "For all the companies that want to enter China, we always tell them that patience is the most important thing. Because the Chinese government plays a very important role in this industry as a major investor, they will have a lot of consideration, and it will take a long time to conclude. But they're really eager to learn, and it's all worth the wait," Eran said.

In recent years, China has built more and more new high-tech greenhouses, mainly using Dutch technology. "Dutch horticultural companies have really done a good job in China. They achieved a good reputation and won a lot of projects. But China is a large country, and the climatic conditions are different in each region. Dutch technology is not the perfect solution for all regions in China. The climate in the Netherlands is more like northern China. The climatic conditions are better in southern China, and there can be more efficient horticultural solutions."

More information:

Orange and Dragon Trading Shanghai Co., Ltd
Contact: Eran Yaron 
Email: eran.yaron@orange-dragon.com 

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