Hazera's High Tech tomato team started the preparations for the tomato demo at the Delphy Improvement Center in Bleiswijk.
The team, consisting of motivated colleagues from R&D to Commercial and Marketing planted a wide range of the newest hybrids in their screening and demo greenhouse. In this demo, all important segments of the tomato category are present, like large loose, truss (large & medium) and Cherry (round & plum).
Partnerships
During the season, Hazera's team is monitoring the new tomato varieties very closely. Based upon all obtained insights and knowledge the best performing varieties, this can be on e.g. taste or yield, are selected. The information that is gathered during the season is used to support and inform their partners all along the tomato value chain.
Highlights
Over the last years, Hazera has worked passionately to develop tasty tomatoes with benefits for the full produce chain. On display you will also find some highlights that are monitored for several years, such as the following varieties:
Camelot
Camelot is a cherry plum variety (12-15 gr) that is successful in Spain and Morocco. This variety is the only variety that ripens to full red on the plant. In the HT demo, researchers are doing agronomy trials to adapt for the High-Tech segment. Camelot has a high yield potential and has an excellent post-harvest quality, even up to 20 days, and has very low waste percentages. The flavor, shape, and colors are comparable with the benchmark in this segment.
Sensera
A medium, truss variety with an average weight of 95-110 grams. The Sensera truss is best presented as a 6-pack and has a perfect on the shelve performance because of the firm green part which can also act as a natural handle. In consumer evaluations, this variety scores very high on perceived freshness and buying intent. Even after 8 – 10 days.
Goutine
This large specialty tomato is known for its stunning and vintage taste experience. The variety has an average fruit weight of 90-120 grams and is grown in multiple places around Europe.
Summersun
Summersun is known to be the best tasting yellow cherry tomato in the market and has an average fruit weight of 10-12 grams. This tomato has a big entourage of enthusiastic partners along the chain.
Hazera 
