With regard to the cultivation and marketing of rosemary, an annual increase has been recorded at the farm of Johannes Adams from Düsseldorf. There is an increasing demand for all varieties of herbs says the managing director of the company of the same name. Rosemary is propagated and planted specifically at Adams' farm. "We've been able to expand our acreage and lease additional greenhouses every year so far. This year, our greenhouse cultivation will be expanded by about 1000sqm. In recent years, we've been able to increase our sales of products like dill and rosemary in particular."
Adams is now the fourth generation to run the family business in Düsseldorf, which has been in operation since 1925 and is dedicated to growing and selling a wide variety of herbs. His top sellers include products such as mint, coriander, rosemary, thyme, chives and parsley.
100kg of basil per week
"From basil we receive two to three deliveries per week, half from Israel and half from Kenya. In the winter we supply 2-3 retailers as well as catering establishments. We can currently sell up to 100kg per week. In summer, we are able to sell several pallets per week with our own products," says Adams.
He cannot say exactly which products are currently in particularly high demand. "Sometimes one item does better, sometimes another. It's the same with the quality of the herbs, as this fluctuates due to the weather. But on average, the qualities and quantities are stable," Adams says. He sources the herbs from Spain, France, Italy, Morocco, Kenya and Israel, among other countries. For now, however, Adams is focusing on regional marketing. "In the summer, the larger quantities mean we can once again supply customers in Bavaria, Berlin, the Netherlands or France. We are always open to new clients."
Rising prices
Increased costs and steadily rising prices for packaging have led to price markups of 100-300% in recent years, he said. "We were still able to adjust prices to an acceptable level for our customers, but these price increases must slowly come to an end. I'm thinking not least of the end customers, who sometimes have to pay three times the actual price, which can't go on," notes Adams.
Add to that the extra cost of manual labor in the field, as well as diesel costs for the equipment, and Adams has already had to raise his prices by 10-15%. "We've had to raise prices as much as 20-30% in some cases," Adams says. "Customers are accepting that, too, as long as you can also deliver quality products."
For more information:
Kräutergarten Johannes Adams
Bonifatiusstraße 67
40547 Düsseldorf
Tel: +49 211 59 23 08
E-Mail: [email protected]
Web: https://adams-kraeuter.de
