Tomato becomes Britain’s favorite vegetable

Potato sales slumping

The humble tomato has toppled the potato as Britain’s favorite vegetable. Potato sales slumped almost 10 per cent in 2021, and demand for tomatoes soared; tomato sales hit £719.3million in the year to September, with potatoes at £713.2million.

Of course, shoppers snapped up a lot of potatoes in 2020 as the nation was faced with the first lockdown. But when restaurants reopened this year and shoppers went on diets, spuds were off the menu.

In one article, it said: “The potato has lost its pandemic bounce. Our favourite carb has been hit by a slowdown to the home cooking boom. The loss was further driven by attempts by Brits to shed kilos put on during lockdowns.”


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