AeroFarms announced that, this Fall, it is expanding its distribution of leafy greens to more than 350 Stop & Shop Stores across the Northeast and New England regions including New Jersey, New York, Connecticut, Massachusetts, and Rhode Island.
“Customers have fallen in love with our greens,” said David Rosenberg, Co-Founder and Chief Executive Officer of AeroFarms. “We are excited to be able to expand our distribution with Stop & Shop to offer our produce all year round at consistent pricing and availability, and we can help grow the entire category of leafy greens and drive consumption with our sustainably-grown produce.”
AeroFarms starts by selecting the most flavorful varietals of leafy greens, then perfects them in its proprietary indoor vertical farms for optimal quality, yield, color, nutrition, texture, and taste. AeroFarms has trademarked Vertical Farming, Elevated Flavor™ to highlight to consumers only where and how its food is grown.
AeroFarms’ team of experts from horticulturists to engineers to data scientists to nutritionists pair each specific tasting note with a representative color to bring the FlavorSpectrum™ philosophy to life. Across its leafy greens packaging line, the cool blue tones represent sweet and mellow notes, while the intense reds represent bold and zesty flavors.
Besides its line of baby leafy greens, AeroFarms has been expanding the category of microgreens. Responding to increased consumer demand, AeroFarms has successfully added Micro Arugula, Micro Broccoli, Micro Kale, and Micro Rainbow Mix to its core line of Micro Spicy Mix and Micro Super Mix.