NatureSweet is proud to bring its new “To Go” line, a product that combines three different innovations in the snacking tomato category: Ready-to-Eat snacking tomatoes, in a single-use format and in crush-resistance packaging. This enables consumers across North America to carry a healthy snack with them and growing the category for the retailers.
The product is already available to all NatureSweet retailers, with Kroger being the first to jump into this category growth opportunity, partnering with promotions and displays across all divisions.
NatureSweet's “To Go” line combines three different innovations in the snacking tomato category: Ready-to-Eat snacking tomatoes, in a single-use format and in crush-resistance packaging.
“We are very excited about our new To Go innovation, since it’s one that will make the whole category grow. We want to give special thanks to Kroger for its terrific support in releasing this tasty and healthy snack to the market,” said Rodolfo Spielmann, president and CEO of NatureSweet.
The “To Go” healthy snacks are offered on the CHERUBS and CONSTELLATION tomato brands. “We are expecting to be highly incremental to the category as consumers look for healthier snacks at home and on the go,” said Lori Castillo, vice-president of marketing of NatureSweet. “We are excited to bring choice to consumers who want to eat very tasty and healthier snacks but have very little time to food prep ahead of their demanding days.”
The “To Go” products are great for all occasions, conveniently washed and ready to eat and are portion-packed in a newly engineered crush-proof, breathable lid package in which the tomatoes can live longer and retain their natural freshness. They come in a single portion package or in a set of three to share.
Whether consumers are going back to school, planning for their family’s week or grabbing a quick snack on their lunch break, these packs help shoppers meet their busy lifestyles in a healthy and delicious way.