Wholesum, a grower and shipper of Fair Trade Certified, 100 percent organic farm-fresh vegetables, recently promoted Joanna Jaramillo to marketing manager.
In her new role, Jaramillo leads the marketing team in the strategic development and implementation of the Wholesum brand. Her new responsibilities also include leading the packaging design program, eCommerce strategy and market research to support customer and consumer-facing marketing efforts. She will work with the sales and business development team to continue building a market for fair trade, organic produce. This promotion was part of a strategic effort to expand the marketing department’s capabilities and better serve retail partners.
“Jaramillo has been a valuable member of the Wholesum family for three years, exhibiting exceptional growth and embracing the company’s value of 'People on the Move',” said Ricardo Crisantes, chief commercial officer of Wholesum. “Through her work and leadership, she has helped convey the Wholesum message and vision. She exemplifies the company values and the promise we make to our consumers every time they choose to purchase produce with the Wholesum label.”
Jaramillo started her career at Wholesum in June of 2018 as the company’s marketing coordinator. She quickly became a distinguished member of the team through her natural ability to adapt to challenges while maintaining a firm vision. “Her understanding of brand management coupled with her creativity and passion will surely lead her to success in this position,” said Crisantes.
“I am always inspired by the passion that runs through the veins of this company,” says Jaramillo. “It keeps me motivated to tell the Wholesum story, bring the brand to new levels and continue meeting the consumer demand for responsibly grown produce. I am excited for what’s to come in this new era of strategic growth for the company.”
Jaramillo has a MA in communications from the University of Arizona and BA in Media Arts.