Veg Power, the industry-backed not-for-profit alliance, which aims to increase vegetable consumption in the UK, has announced that it is joining forces with Love British Food to support its British Food Fortnight, the country’s leading celebration of British food and drink.
The event now in its 19th year, will run from 18th September – 3rd October 2021 and involve hundreds of businesses, organizations and communities.
As part of its involvement, Veg Power will be championing British grown late summer and autumn vegetables including beans, spinach, sweetcorn, courgette, beetroot and savoy cabbage through social media campaigns. A number of influencers from the chef community including Poppy O’Toole, Tom Hunt and Tom Aitkens have pledged their support to develop recipes using boxes of these seasonal vegetables kindly donated by the organic veg box company, Riverford.
Commenting on the collaboration, Dan Parker, Chief Executive, Veg Power said, “Our mission is to encourage the UK to eat more veg as we believe this is better for our health, planet and economy. We are delighted to be supporting another organization with similar values and look forward to making British Food Fortnight a great success this year.”
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