After a break due to the pandemic, IPM ESSEN is back with current topics and innovative products. From January 25 to 28, 2022, the green industry will have a top-class platform at Messe Essen to discuss one topic in particular: Sustainability. With its products, the horticultural industry will make a decisive contribution to climate protection. The industry's need to exchange ideas in person is therefore great. Thanks to rising vaccination rates, all signals for the next IPM ESSEN are green. Numerous exhibitors from Germany and abroad have already confirmed their participation in the industry event of the year and booked a stand. The usual extensive supporting program will be extended by the topic "Packaging within Horticulture".
With regard to the demand for flowers and plants, the conditions for a successful IPM ESSEN 2022 could not be better. The private home as a cozy retreat and the garden as a green oasis of well-being are both even more important to the consumer in these pandemic times. Self-sufficiency in fruits and vegetables is also back in fashion - especially among the younger generation. At the same time, consumers are developing an ever greater eco-consciousness. "The horticultural industry must make itself fit for the future in order to meet today's demands. Regardless of the pandemic, climate change continues to concern us. Sustainable solutions must be presented and discussed. The next IPM ESSEN is more than overdue, because we need this international communication platform as an important innovation driver," says IPM Advisory Board Chairwoman and President of the Landesverband Gartenbau NRW Eva Kähler-Theuerkauf.
In terms of travel and accommodation requirements, things have improved significantly for IPM ESSEN in January 2022. "Tests, vaccinations and a comprehensive hygiene concept allow trade fairs to be held safely again. We have the claim to confirm our position as the world's leading trade fair and continue to orient our trade fair planning to the international market," explains Oliver P. Kuhrt, Managing Director of Messe Essen. "We expect to stage an IPM ESSEN that can build on the successes of previous years, thanks to its cutting-edge subject matter and the communication needs of the industry."
"We are again experiencing a very high level of willingness to participate in IPM ESSEN 2022 in all exhibition sectors. Now in particular, the industry needs a platform for innovations and personal exchange," says Sabina Großkreuz, Business Unit Manager Marketing at Messe Essen.
A large number of exhibitors from Germany and abroad have already confirmed their participation in the industry event of the year and intend to present themselves in the usual size at IPM ESSEN. Among them are joint presentations from Belgium, Costa Rica, Denmark, France, Great Britain, the Netherlands, Poland, Spain and the USA. "We really missed IPM ESSEN this year. It is simply the most important trade show for us in the field of hardy nursery stock, ornamental plants and perennials. We have already reserved our UK joint stand for next year and look forward to seeing our customers and partners again," says a delighted Pat Flynn, Trade Association Manager at the Commercial Horticultural Association - CHA.
Photo: IPM Essen
New: Special show on sustainable packaging
Climate change and environmental protection have long since entered the minds of end consumers. The industry faces the challenge of meeting the desire for more sustainability. A first step can be the use of environmentally friendly packaging. The new special show "Packaging in Horticulture" provides the producing horticulture industry with an overview of the market and shows approaches to solutions. In addition to products made from recycled plastic, the focus is also on plastic alternatives and reusable systems.
Visitors can experience further retail trends and POS concepts that can be implemented on a one-to-one basis at the IPM Discovery Center. Guided tours and a Speakers' Corner will impart knowledge and practical tips for successful business in the floral retail sector. Further highlights such as the Infocenter Horticulture, the BGI Trade Center, the Green City with live floristry and the start-up area of the "Young Innovative Companies" are planned.
IPM ESSEN intends to maintain its usual extensive supporting program and is also planning the International Horticultural Forum, the future congress GaLaBau Ausblicke, the series of lectures on the EU campaign "Green Cities for a Sustainable Europe", floricultural competitions, a career forum and the Training Day.