GR Fresh, a grower-packer-importer of fresh Mexican vegetables, will begin a new deal, shipping colored bell peppers from a new region in Jalisco. Tony Incaviglia, the firm’s vice president of sales and marketing, said this is an entrée to shipping colored bell peppers 12 months a year.
GR Fresh will produce in the Jalisco facility from August through January and “will then change to other areas for a full-year program.” This hothouse colored bell pepper program “is a nice deal for us. It is an item that is very popular with consumers, and also completes our bell pepper category with its year-round availability.”
The facility has a capacity to hold 150 truckloads and includes 50,000 square feet of cooling space, 17,000 square feet of dock space, 12,000 square feet of office space, and a 10,000-square-foot packing area. It also has a generator that can provide backup power to the entire facility for up to a week.
The grand opening marked the first phase of the project, which broke ground 15 months ago. A second phase is planned, which will feature another 50,000 square feet and capacity for another 150 truckloads of product.
Incaviglia said that the new warehouse is “exactly what we needed. “At this point in our growth, it will allow us to raise our efficiency, service levels and be more creative and innovative. With a 10,000-square-foot repack room, there are a lot more packaging possibilities. We have the innovation piece and new packaging available to us.”
In the early 1990s, GR Fresh was among Mexico’s first growers to open a McAllen warehouse. The company is owned by Grupo GR in Torreón, Mexico. Today, Gonzalez’s grandsons Antonio Villalobos and Luis Webb and his son Miguel Gonzalez run the company.
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