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DutchPlantin launches retail line Grow.in for small scale and home growers

Professional growers worldwide use the coconut substrates from Dutch Plantin for their soft fruit, vegetable and flower cultivation. If it were up to Wim Roosen, another group will now be added. The new Grow.in brand has been specially developed for the retail and consumer market.

“The number of small-scale and home growers is going through the roof,” Canadian Jake Houweling said two weeks ago. Among other things, he is responsible for the sale of Dutch Plantin's coconut substrates on the North American market. And it's no different in Europe, says Wim Roosen, who is responsible for sales at the same company. “The focus on local food production has increased everywhere. Home growers and small-scale producers are paying more and more attention to quality. As a result, they also ended up with our products.”

Dutch Plantin has been supplying coconut substrates in various forms to growers worldwide for more than 30 years. “Coconut is an ideal substrate because it can retain and remove moisture well. It's easy to use and very forgiving. Home growers also see the benefits of this. Even without the technical installations of the large, professional growers, you can grow high-quality plants on coconut substrate. ”

The requests for smaller packaging were therefore already regularly received by the company. It has now been decided to comply with this and wholesalers, garden centers and florists can order the original Dutch Plantin products per pallet in a consumer ready packaging.

Three different types of coconut products are available under the Grow.in consumer brand. Two of these have been buffered and washed: the ready-to-use coconut grit, supplied separately in 50 liter bags, and the 4.5 kilogram blocks, available in three grades. With these blocks, around 50-60 litres of potting soil can be made. The third variant is mainly intended for the larger hobby growers: blocks of washed coconut, and not buffered, or not fertilized with calcium. These are available in cubes and as a grow pot. “By offering unbuffered substrate, growers can choose organic plant nutrition themselves,” explains Wim. "There is also a lot of demand for this, especially in North America."

A whole new challenge, therefore, for the Boekel company. “But we have the production locations and the installations to produce the highest quality substrate. With Grow.in we can meet that demand and small-scale and home growers can also benefit from this.”

For more information:
Grow.in
Wim Roosen
goodluck@grow.in  
www.grow.in


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