US greenhouse grower Revol Greens announces an innovation with the rollout of a proprietary plant-based organic nutrient source. "This marks the next step in a nationwide organic greenhouse program," they say. "A first in the lettuce industry for both field and greenhouse environments, our newly developed Plant Fed™ organic fertilizer is behind our newest line extension, which includes USDA Certified Organic Spring Mix, Green & Red Duo, and Romaine Crunch," they say.
Revol Greens is the largest greenhouse lettuce grower in North America. The Minnesota-based company harvests and delivers packaged lettuce products and currently grows more than five million pounds of non-GMO lettuces annually.
“The path to organic is a natural evolution for Revol Greens,” explains Mark Schulze, CEO at Revol Greens. “Our technology facilities are designed to optimize Mother Nature while eliminating the need for pesticides, fungicides, and herbicides. The plant based, natural fertilizer developed by our research and development team is an extension of our goal to provide the healthiest, most natural leafy greens to our customers. We’re proud of this significant innovation for our industry and our ability to expand more of our heathy leafy green products made from our Grown Clean and Green process to American tables.”
Innovation driven by food safety and dietary trends
Considering the risks of food-borne illnesses associated with animal byproducts, Revol landed on the patent pending new Plant Fed organic solution to further enhance the safety and integrity of its packaged lettuce. "As with all Revol Greens products, the new plant powered nutrient source and organic line are non-GMO."
“This new organic nutrient source means that our lettuce is fed by plants. We’ve devoted years of research and testing to perfect this solution,” said Marc Vergeldt, director of Research and Development at Revol Greens. “We are the first grower – indoor or outdoor – to use such a source at scale.”
"Unlike organic and conventional outdoor grown “triple washed” lettuce, no chemical cleaning or chlorine is used in Revol’s organic packaging process," they add. "From seed to packaging, no human hands touch our baby lettuces or greens, which further mitigates the spread of contaminants."
Consumer interest in plant-based foods is at an all-time high, which further inspired the choice for Revol Greens to pursue an organic nutrient source. Recent U.S. retail sales data shows plant-based foods have outpaced total food sales during the pandemic, up 90% year-over-year.