Burger King in France is giving away bags of potatoes with every visit to a drive-thru. Its aim is to support French potato farmers who can no longer sell their produce due to restaurant closures across the nation. The new Burger King France campaign -imagined by Paris-based creative agency Buzzman- has seen the fast food chain buy 200 extra tons of potatoes. Burger King has been giving away a one kilo bag of potatoes to each customer who visits a drive-thru. The operation will be available in all Burger King drive-thrus across France.
With a message on each bag of potatoes, titled ‘We’re keeping French farmers feeling chipper’, Burger King writes: “ With the restaurant sector in trouble, thousands of French farmers have found themselves unable to sell their produce. Among them, potato farmers have been left with tonnes of the crop on their hands. We’ve decided to lend a hand by buying 200 extra tonnes of potatoes, and from 2 February, we’ll be giving away a one-kilo bag of potatoes with every visit to a drive-thru.”