With China’s Lunar New Year around the corner, many Chinese people have cultivated a new hobby as a horticulturist. China’s interactive e-commerce platform Pinduoduo (PDD) quickly jumped onto the bandwagon and partnered with Chinese integrated agricultural service giant Stanley Agriculture at the beginning of 2021.
Due to the pandemic lockdown, many Chinese households spent time developing their horticulture interest. In 2020, the sales volume of Pinduoduo’s overall horticulture category had achieved over 150% year-on-year growth, in which electric mower, garden water pump, and planting box are the most popular items.
“The demand for horticultural fertilizer comes in from scattered channels, so we need an e-commerce platform as the main channel supported by offline sales. Pinduoduo’s user profile fits us very well,” said Zuo Jinliang, General Manager of Stanley Agriculture.
With nearly 30 years of experience, Stanley is one of the industry’s largest agricultural fertilizer companies. According to the firm’s financial report, Stanley achieved nearly 4.7 billion yuan in revenue during the first three quarters of 2020.