Red Sun Farms, a vertically integrated high-tech greenhouse grower with locations in Canada, USA, and Mexico, responds to customer demands for more visible branding in the retail environment by presenting a new logo.
The new logo incorporates the iconic butterfly while maintaining bright, bold colours that honour the history of the brand, ensuring continuity and consistency.
This move comes shortly after the company’s graphic refresh launch, which centers their design around visibility and transparency to Red Sun Farms high tech tomatoes, peppers, and cucumbers. The organizations focus on these design enhancements are all about the
clarity and authenticity of their produce while maintaining the highest in quality and flavour year-round. It was also a result of market research, retailer feedback and consumer inquiries designed to improve customer connection to the brand, and to encompass future growth opportunities of the company.
“As the brand continues to grow in both retail & trade events, it was clear that we also needed to evolve our logo to better represents who we are today, while encompassing the possibilities of where we will grow our business tomorrow,” states Carlos Visconti, CEO of Red Sun Farms Canada & the USA. “We continue to invest in our future and our brand to better support our customers.”