The most frequently sold fruits and vegetables in Israel are tomatoes and cucumbers, followed by onions and potatoes. Best-sold fruits were bananas and apples. The Israeli investment company Granot has published the results of a survey showing what fruits and vegetables Israelis purchase most frequently.
The survey, conducted by the Sarid Research Institute, included 500 men and women aged 18 and over. The results show that when it comes to vegetables, five groups can be distinguished. The absolute favorite is the tomato, bought at a frequency of 91%, meaning that the tomato is part of almost every purchase. This is followed by the cucumber, bought at a frequency of 88%. Third comes the onion with a frequency of 73%, followed by the potato with a frequency of 64%. The red pepper closes the quintet, as it is bought at a frequency of 61%. The survey also shows that carrots and lettuce are bought at a frequency of about 45%, almost half of the number of purchases, while sweet potatoes, cabbage, avocados and mushrooms are bought at a rate of about 30%, about a third of the time.
For fruits, four favorites could be distinguished. To start it all off, the banana is sold with a frequency of 67%, followed by the apple with a frequency of 62%. Watermelon comes third with a frequency of 52%. Grapes are fourth, with a frequency of 37%. The orange and peach are bought with a frequency of 35% and finally, pear and plum, at a rate of 20%.
The results show that the choice for certain fruits and vegetables is mainly driven by habit, as 85% of the respondents replied that they buy the fruits and vegetables they are used to buying. 37% of the respondents buy according to the recipes they want to prepare and only 31% buy new fruits and vegetables that somehow caught their interest. 17% buy the food that is available. The survey also shows that the average Israeli consumer prefers to buy their fruits and vegetables in bulk. 70% responded that they preferred to buy food in a way that they could pick and choose, compared to only 3% that preferred to buy prepacked fruits and vegetables. 23% of the respondents answered that they had no preference at all, and 4% said it depended on the specific vegetable or fruit. Products such as cherry tomatoes, mushrooms, oranges, carrots and mixed vegetables were given priority for purchase in packages.
The leading criteria for choosing fruits and vegetables turned out to be freshness, price and ripeness. 77% answered that they would choose a product based on the degree of freshness, 66% according to price and 44% according to the degree of ripeness of the product. In total 12% claimed that the most important criterion was that the agricultural product had been grown in Israel. For most criteria, no significant differences were found between male and female responders. Some differences were found between the age groups, for example regarding the importance of freshness: over 80% of those aged 45 and over chose this criterion as most important, compared to 72% of those aged 18-24.